London’s rising star Rose Gray has shared the illuminating visuals for her equally vivid single, ‘Easy’.
From the first second of ‘Easy’, Gray guides the listener to a Saturday night back when they were a thing that was the thing that would get you through the rest of the week. The nostalgic 1990s bagginess oozes out on the track which arrives as an effortless fit with Gray’s dizzy vocals that make for a euphoric match on the new release. Whilst the song takes influence from the past and is reminiscent of Roisin Murphy, there’s a fresh and invigorating feel to the track that makes the Walthamstow singer one to watch in 2021.
The song is a high-point on Gray’s debut mixtape titled, dancing, drinking, talking, thinking, which arrived on Friday. The seven-track release is best-consumed late-at-night as the title alludes to and lays out precisely what kind of artist she is. ‘Easy’ is a trip-hop banger cultivating the very best elements from the mixtape onto one track and is a gratifying listen that celebrates a UK subculture of the past that Gray is kicking and screaming into 2021.
‘Easy’ has been accompanied by trippy visuals that bring the song even further to life. This feeling is down to the hypnotising tricks used in the video and the nostalgic cultural references that litter throughout the mesmerising film.
“I wanted the ‘Easy’ video to be a trip,” Gray explained. “It’s kinda mad, we shot most of it on greenscreen. I danced, I cried. Stylistically it’s pretty out there, and we didn’t really know how it would look till we got into the edit. I co-directed and came up with the concept, I’m a little bit of a control freak but I think it truly captures my vision- being inside my head.”
Check out the video, below.