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Pip Blom unveil new video for 'You Don't Want This'

Pip Blom - 'You Don't Want This'
7.8

Dutch alt-rockers Pip Blom have shared a new video for the track ‘You Don’t Want This’.

The single is the latest preview of the band’s upcoming sophomore album Welcome Break. The track is a fuzzy indie-rock number that embraces the simplicities of guitar rock. As long as it all comes back to that catchy chorus, simplicity is the best course. The song juggles anxieties that any self-respecting young person who hasn’t figured out their life yet can understand: “God you feel like you’re outnumbered, and you’ve wasted so much time.”

The song gets a vibrant new music video as well, with eponymous lead singer Pip Blom existing in two different worlds. One is all blue, and finds the singer by herself struggling with the frustrations of writing. The other is all red, and finds the full band shrunk down and performing in the Blue Blom’s wastebasket. The Blue Blom’s throwaway thoughts are hung up and adopted by the smaller band, symbolising the song’s message of believing in yourself and not getting carried away by self-doubt.

“When I first heard ‘You Don’t Want This’, I recognised the feeling of self-consciousness; knowing that people have a certain way of looking at you, that does not necessarily comply with the image you have of yourself,” video director Sara Elzinga explains. “The concept of a Matryoshka doll then stuck in my head, having these multiple versions of yourself that are hidden at first.”

“The set reminds us of a dollhouse, of someone who is so comfortable in their own scenery, they forget to look at the world outside of the room,” Elzinga adds. “Though rather than making a music video about anxiety, I wanted the video to be about self-acceptance. Smiling back at yourself, instead of constantly criticizing which is something people tend to do.”

Check out the video for ‘You Don’t Want This’ down below. Welcome Break is set to drop on October 8.

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