Phoebe Bridgers has taken her career in yet another remarkable direction by launching her very own new record label ‘Saddest Factory’.
In a humorous play on the word ‘satisfactory’, one which is often knocked around by label executives, Bridgers is attempting to bring her sincere, open and committed approach to music into the business world—and she wants to do with like-minded people alongside her. “It’s always been a dream of mine to have a label because I’m also such a music fan,” Bridgers told Billboard.
Bridgers, like most creatives working within the music industry, has suffered some terrible interactions with those sitting atop the business side. Having been offered ludicrously poor deals from the very beginning of her career, the types of deals which are purely designed to exploit young artists, the singer-songwriter wants to turn the table amid her approach.
After finding it difficult to secure her place within the industry, Bridgers signed up to independent record company Dead Oceans for the release of 2017 debut album Stranger in the Alps and, almost immediately, she had found her home. After working with the label prolifically since that moment, the singer approached the owners to pitch her new project: “I brought it up, like, ‘Can I have a label?'” Bridgers said. “And they were like, ‘Yeah, totally.'”
In terms of the slight change in career path, and while describing marketing as her secret passion, Bridgers added: “I love thinking of bus bench ideas and Instagram filters and stuff,” she said. “It’s very corporate of me, but I’m kind of obsessed.”
She continued: “One of my favourite things about this time is that everybody is listening to records faster, making tons of playlists and doing dance parties in their houses,” she says. “I felt like if there’s cool stuff, I want to get it going and get it out to people as fast as possible.
“If I like it and I listen to it for pleasure, then other people will like it and listen to it for pleasure,” she says. “I don’t think I have any ethos other than, ‘Am I jealous?'”
“I haven’t felt this yet, but maybe at some point I’ll want to take a step back from the every two years album cycle and want to do other shit, like produce or just put out records,” she added. “Music is always going to be in the forefront of my brain. I just want to explore.”
Bridgers is now urging artists to submit their music to the label through its website.