Paul McCartney has shared behind-the-scenes footage revealing how the video for his new song ‘Find My Way’ came to life.
The trippy new music video was released back in July and featured a young Paul dancing down the halls of a hotel lobby before being transported to a variety of meaningful and occasionally bizarre locations. The ‘Paul’ in the video is the product of a digital process whereby editors were able to strip away the years, leaving the Beatles star as fresh-faced as he was in the 1960s.
The video was directed by Andrew Donaho (Janelle Monae, The Strokes, Khalid) and co-produced with Hyperreal Digital, a production company specialising in the creation of hyper-realistic digital avatars. For Sir Paul’s new video, Hyperreal created an avatar of the musician, which is near-impossible to distinguish from the real thing. The video also features a host of Bird Man-style long shots.
The making-of video, Donaho said: “In the same way the track has these seamless transitions from one section to the next, we wanted to do the same thing visually. So we created this oner… It’s not a oner, it’s a handful of takes stitched together, but it has the feeling of a neverending shot.”
When the video was originally released, the CEO of Hyperreal, Remington Scott, said: “The technology to de-age talent and have them perform in creative environments like this is now fully realised, even with one of the most recognised faces in the world.”
‘Find My Way’ features American artist Beck and serves as the opening track to Paul McCartney’s recent rework album McCartney III: Reimagined, which itself comprises reinvented tracks from the 2020 album McCartney III. The reimagined album was released in its physical format in July this year.
You can watch the behind-the-scenes footage below: