The Palace boys have a wide variety of admirers. Their ability to transcend rock and roll in to something spectral and atmospheric puts them at the centre of many’s hearts. ‘Bitter’ is the perfect example of this, the new video doesn’t hurt either.
Landing on April 27th via Fiction Records, the video is a beautifully shot black and white concept film. A brilliant collaboration between artist and designer Joe McCrae and the band sees the video deal with feelings of self-reflection and self-exploration. It fits the song perfectly as we given access to Leo Wyndham’s inner emotions and darker shades of them. He says of the song “Bitter is a song about jealousy and what that all-consuming feeling can be like. It looks at the destructive nature of jealousy and how poisonous it can be.”
The director says “The video is set within an abstracted space using only minimal props and with a focus on the figure. This keeps the atmosphere very personal and helps visualise this subjective experience. The audience is allowed a privileged and intimate perspective; to see what goes on outside, and under the veil. The mood of the footage and its two stranded narrative imitates the movement of the song and its meaning.”