British record label formerly known as One Little Indian has changed its name to One Little Independent after a complaint from a fan made them realise that it was racially insensitive.
The label is home to the likes of Bjork, Kathryn Williams, Poppy Ackroyd, Manu Delago and SHHE amongst many others.
Founder of the Derek Birkett announced the name change, as well as the removal of the label’s logo, in a tweet shared on the company’s official page. “From today the label will be called One Little Independent Records,” wrote Birkett.
“The last few weeks have been a monumental learning curve. Following the receipt of an eye-opening letter from a Crass fan that detailed precisely why the logo and label name are offensive, as well as the violent history of the terminology, I felt equally appalled and grateful to them for making me understand what must be changed,” he continued.
“I was naive enough at the time of founding my label to think that the name and logo was reflective of my respect and appreciation of the culture,” Birkett wrote.
He added: “I’m aware that my white privilege has sheltered me and fostered my ignorance on these issues. I realise now that the label name and logo instead perpetuated a harmful stereotyping and exploitation of Indigenous Peoples’ culture. This is the exact opposite of what was intended. However, I know that it is not the intentions but the impact that is important.”
Read the post by Birkett below.