My Bloody Valentine and Supreme launch new clothing collection
(Credit: My Bloody Valentine)

My Bloody Valentine and Supreme launch new clothing collection

In a surprising collaboration, shoegaze icons My Bloody Valentine have teamed up with Supreme to launch a brand new clothing collection.

The band have licensed the album artwork from their now-iconic album covers for 1988 effort Feed Me With Your Kiss and 1990’s Glider EP.

On top of that, My Bloody Valentine has agreed to allow the artwork of Angus Cameron and the group’s Loveless album cover.

Speaking about the new project, Supreme said: “My Bloody Valentine has influenced generations of musicians and audiences. The band forged new possibilities in how to make noise music, as well as how to listen to and experience it.”

“My Bloody Valentine is an Irish/English band originally formed in 1983 in Dublin by Kevin Shields and Colm Ó Cíosóig,” a statement from the label said. “They formalized their lineup in London with the addition of Debbie Googe on bass and Bilinda Butcher on guitar and vocal.

“My Bloody Valentine set the template for shoegazing — the dreamy, droning subgenre that emerged in its wake. Shields’s experimental ‘glide’ guitar technique is the core of the group’s pioneering sound. Modifying his equipment and using alternative tunings, Shields constructed tracks rich with texture, reverb and feedback. Inspired by hip-hop and deep house — and brightened by Butcher’s ethereal vocals — My Bloody Valentine’s music shape-shifts. It’s hazy, dissonant, abstract, yet rhythmic, sensual and warm.

“This Spring, Supreme will release a collection featuring original album artwork from My Bloody Valentine’s discography. The collection consists of a Trucker Jacket, Rayon Shirt, Hooded Sweatshirt and two T-Shirts|

See an example of the new line, below.

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My Bloody Valentine/Supreme. 04/23/2020

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