Marshall launches new initiative to support grassroots music venues
The music technology and hardware company Marshall has announced a new initiative in which the sales of its products will support grassroots music venues.
Marshall, which creates products such as speakers, amplifiers, and headphones for use both within the music industry and for fans alike, launched a new membership scheme called Amplify on March 3rd.
Customers can sign up to become a member of the programme via Marshall’s website via their email address. Subsequently, for every product purchased through the Amplify scheme, the company will donate one per cent of the order total towards independent music venues.
In return for signing up to the scheme, customers will receive free shipping on all their orders, priority support from customer services when required, and exclusive early access to sales and limited edition products that Marshall may promote.
Announcing the launch of Amplify, Marshall’s CEO, Jeremy de Maillard, said in a press release: “For over 60 years, Marshall amplified live music, from local independent venues to the Marshall launches new initiative to support grassroots music venuesworld’s biggest stages.”
He added: “Small venues are where the next generation of musicians turn first time listeners into lifelong fans. Through Amplify, Marshall is building a long-term model to support the future of live music.”
The company said it will select the venues it will support through the scheme from all over the world, based on each venue’s commitment to platforming new artists and the local communities of music which they serve.
The support which Marshall may give to these venues could include the likes of backline equipment, funding for live events being staged in the venues, as well as the potential for longer-term partnerships.
It comes as the latest major push to support grassroots music venues all over the world, as a report published last month found that the majority of these spaces in the UK failed to make a profit in 2025.
As such, various other initiatives have been launched over the past year from organisations such as the Music Venue Trust and the Live Trust, with the latter pushing for a £1 ticket levy for all arena and stadium shows with an audience of more than 5,000 people.
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