Mac DeMarco has the latest single from his forthcoming record Here Comes the Cowboy by dropping the surreal visuals for ‘On the Square’ today.
The video for Mac’s latest release stars Tommy Midnight was directed by William Sipos and Sean Campos. Check out the visuals below which sees the troubadour enter a milk birdbath and finds himself wearing one really strange pig mask, which you need to see for yourself.
Last week during an interview with NME which took place at Mac’s L.A. pad he revealed the name of the record comes from his love of the word cowboy rather than what the title suggests of a new musical direction. The 29-year-old revealed: “I just use ‘cowboy’ as slang with friends. Like when you say: ‘Hey cowboy!’, but where I grew up cowboys were a thing. There was the [Calgary] Stampede, and people did cowboy activities, and there were themed-bars. For the most part, those zones were geared towards people that I didn’t really want to interface with. Jocks who wanted to call me a profanity and kick my ass. So for a long time it had a very negative connotation for me.”
He continued: “For me, it’s funny and interesting to call something a cowboy record because immediately people jump to connotations,” he says. “There are a lot of things that come with that word, but the record is not a country record. It’s not really a cowboy record at all. I don’t know where that song ‘Here Comes The Cowboy’ comes from but I like it because I don’t know how it makes me feel. Is it funny? Is it strange and jarring? Maybe it’s both, somewhere in the middle. Who is this cowboy? Where the fuck is he coming from? What is he doing? I love that!”
Here it is: