Having just launched his very own record company, Mac DeMarco is seizing back some of the control around his music.
After a number of fruitful and successful years with his previous label Captured Tracks, DeMarco will release his forthcoming fourth studio album, Here Comes the Cowboy, through his own imprint.
Mac’s Record Label, which comes in comes in collaboration with Universal Music Group’s Caroline, will see DeMarco take the next major step in his career as musician. Having built his own foundations, toured extensively and incessantly created new material, DeMarco has his business brain fully locked in on the future.
Looking back though, DeMarco knows where he could have improved as a ‘DIY’ musician. While sitting down in a new interview with Billboard, the indie slacker was quick to offer out some advice to aspiring musicians in terms of the business side of the industry and warned them away from the ‘360 deal’ at all costs.
For those that might be unaware, a 360 is a business relationship between an artist and a music industry company. Basically, the company offering the 360 deal agrees to provide financial and other support for the artist, which includes direct advances, support in marketing, promotion, touring and other areas. In return though, the artist must agree to give the company a percentage of an increased number of their revenue streams, often including sales of recorded music, live performances, publishing and more.
Focusing heavily on this business deal, DeMarco said: “Do not sign a 360 deal. I don’t care how much money they’re offering you, don’t [take it]. It’s an awful, awful idea. It’s a long time, a really long time. And they own your image.”
He added: “They take money from your merch on tour — nobody should touch that. I didn’t know that some bands don’t own their merch, which to me is like — straight up, you’re being robbed. You can make money selling merch at shows, so it’s good if you own it. Thumbs up, bonus for you. Do not give anybody that merch money, or your show money.
“They’re not on the stage, and they’re probably not even in the city [you’re playing]. Forget about it.”