The Guitar Hero inspired video may be a very entertaining and enjoyable clip but as ever with Loyle Carner what makes this track ‘NO CD’ special is the lyrics. Pure and simple.
The scenes for the clip take the well-loved game across a number of scenarios all of them with added awkwardness and offering a glimpse in to the life of the ‘Christmas Day Activity’. But the lyrical content of this track, set to a firm rhythm reminiscent of a 70’s stadium rock number, sees Carner continue to carve his path.
Honest lyricism is so well received in a world where rap is constantly punctuated with beyond embarrassing boastfulness and this is why Carner continues to be heralded as a true hope of hip-hop.