It doesn’t take a lot to get us excited about pizza, so when we stumbled upon the beautiful Humble Pizza located in London’s affluent King’s Road, complete with the most desirable retro-inspired decor that will have you salivating before you touch a crust, we got very excited.
Inspired by the Italian cafes that littered the area in the 1950s, Humble Pizza is bringing Formica and pastel pink hues back to the neighbourhood with a distinctively modern twist. Designed by Child Studio, the firm have pulled off a truly magnificent thing—a unique space in the capital’s bustling West End. It’s an area famed for the most vibrant moment of British culture in fashion, music, and of course, food.
When we mentioned that Formica and pink tones were at the forefront of the design, what we neglected to mention was that it was also the background and the sides of the stage too. The entirety of the establishment is covered in Formica tiles, clipped by cherrywood framing and a mosaic floor to die for, all rendered in millennial pink.
Feeling like a Wes Anderson retreat, Humble Pizza has made its way on to our essential location list, marking out a special spot for a casual first date that’s certain to impress. It’s a joy for the Instagram generation and what’s more, the food is sensational.
Much like the Italian cafes of old, the space is welcoming, light and airy. It asks the new age artists, writers and bohemian charmers of old to grab a seat, pull up to the table, and get lost in a pizza crust, unlike any other. That’s because Humble Pizza is a plant-based cafe which is changing the face of pizza and selling cauliflower bases with vegan mozzarella, meat-free pepperoni and some stunning compositions. The intimate venue allows for the food to supply the fuel for cosy lunches, catch-up coffees and all enrobed in design perfection.
“‘Humble’ is a fantasy about King’s Road of the time when Vivienne Westwood was setting up her first boutique down the road, The Rolling Stones were hanging out at the notorious ‘Chelsea Drugstore’ and the street was buzzing with hippies, punks and fashion kids,” commented Alexy Kos and Che Huang of Child Studio.
Child Studio will be very proud of the space they’ve created. A little removed from their usual style of location, the studio create hugely cinematic and engaging narratives through their spatial projects and artistic direction.
All images provided to Far Out Magazine via Child Studio, see more of their work here.