London Grammar have showcased their unapologetically poppier side on their brand new single, ‘How Does It Feel’.
The three-piece are set to release their third record, Californian Soil, on 16th April via Ministry of Sound and is the first full-length release from the band since the 2017 effort Truth Is A Beautiful Thing. ‘How Does It Feel’ is the fourth taster from the upcoming effort and is a euphoric move away from their trademark melancholia that oozed endlessly out of previous singles, ‘Baby It’s You’ and ‘Lose Your Head’.
The track is about recovery and coming through the other side, with a gleaming smile painted across your face. On the chorus, Hannah Reid defiantly sings: “How does it feel now that I’m gone?, How does it, how does it feel to get low?, How does it feel now you’re alone?, How does it, how does it feel to feel low?”
“I’ve always loved pop music,” Reid commented on the track in a statement. “Some of my favourite writers and singers are female, many who are younger than me but who are absolutely smashing the pop world with amazing songs.
“This song started off as an experiment, and ended up being one of my favourites on the record. Along with our alternative side, this creates a light and shade on our album that I’ve always wanted to achieve.”
There’s an exhilaration in Reid’s voice throughout the song, which is in-tune with the uplifting track rather than contrasting with the energy created by her bandmates. ‘How Does It Feel’ shifts away from their favoured recipe that has provided them with more than a fair share of success over the last decade and makes for a mighty effort.
‘How Does It Feel’ is still full to the brim with the deep emotion that Reid pours into the track, but the sentiment is one of jubilation. A word that usually doesn’t spring to mind when thinking of London Grammar but is contagious on their latest single. Check out the video below.