London-based post-punk four-piece H.Grimace have shared the new video for their album standout track ‘Lipsyncer’. Their debut LP came out earlier this year via Opposite Number.
“Hannah and I wanting to create a video that echoed the contemporary issues raised in the song’s lyrics. In her own words, the track is about ‘young men or women attempting to replicate something they aspire to be’,” explained director Kris Rimmer. “It’s this idea that with ‘personal-branding’, someone can create this illusion surrounding who/what they are, even if it’s constructed.
“We wanted to steer clear of creating imagery that was damning of social media and focus more on the individual: the subject in her every day life and what she considers to be her real-self at home.”