The video – a compact cinematic epic – was created by London-based filmmaker Jake Dypka, who upon hearing an early demo of the song knew he had to be involved: “Jake heard Infatuation and said it transported him to his adolescence – to that time and place where every teenage crush eats you alive. He wanted to shoot something that conveyed that – in the end we actually went to the town where he grew up, we even filmed in his childhood home.”
Liu Bei (“Lou Bay”) explains frontman Richard, was born out of a desire to move away from years of solo acoustic songwriting and embark on something entirely new. In August 2013, on the brink of retiring from live music and concentrating fully on an already successful career writing music for TV shows and ads, Richard embarked on a collaborative project with a few friends which eventually led to the full formation of a band. After falling in love all over again with the likes of Slowdive, Ride and Mazzy Star, he felt an urge to create something epic and timeless.