BTS, a seven-member South Korean boy band formed by Big Hit Entertainment as part of the wildly popular Korean Pop scene, have smashed U.S. box office records with their film Burn The Stage: The Movie.
By far the most successful Korean export, BTS took their unparalleled status to a whole new level as three-day weekend hit secured in excess of $2.3 million (£1.8m), according to a new financial report by Forbes. That amount added to the $1.2 million (£933k) secured on its debut on Thursday brings the total amount to an eye-watering $3.54million (£2.75m).
If the music industry remained unsure of the financial impact K-pop can have on the UK and US market, news that BTS’ film has claimed the record for the ‘highest grossing event cinema musical production’ will come as eye-opening news. Furthermore, their box office hit will raise more eyebrows across the industry when learning that their new record replaces previous holder One Direction who set it in 2014.
The positive news will come as a relief for the band’s management who, this week, was forced to defend the group amid ‘Nazi imagery’ branding controversy. The move came after the Korean boy band saw their debut on Japanese television cancelled at the last-minute after a member of the band, Jimin, was pictured wearing a t-shirt with donning an atomic bomb alongside the English slogan ‘Patriotism Our Country North Korea’.
Furthermore, a leading Jewish human rights organisation criticised the band after another member was spotted wearing a hat featuring a Nazi symbol. The image in question appears to show one member, during a photoshoot, donning a Death’s Head Units cap – the SS organisation that administered the Nazi concentration camps.