Hot Chip Release ‘Need You Now’ Video Directed By Shynola

As a prefix to their upcoming album Why Make Sense? On 18th May, Hot Chip have released details of their latest single ‘Need You Now’ with the video directed by Shynola below both out via Domino Records.

“We share a lot of the same references and attitudes – there’s a definite aesthetic affinity,” say Shynola of Hot Chip. “The idea for the video wholly came from our reaction to the song. What was intended to be a piece of thrifty filmmaking ended up being a mind-melting shoot – if you can imagine shooting multiple versions of reality, but completely out of chronology, plus in the pissing rain and wind.”

The album was recorded in Oxfordshire and London and produced by Hot Chip and Mark Ralph. Due to a unique and bespoke printing technique which has never been used before, the new album Why Make Sense? will come in one of 501 different colours making every cover unique. View the artwork, designed by Nick Relph, HERE

But for now just dig the track.

[youtube_sc url=”https://www.youtube.com/watch?v=lfH5LmhvQQk”] 

Jack Whatley 

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