When Hinds first returned to our eyes and ears earlier in the year with ‘New For You’ the band gave us a football video which, ashamedly, had us thinking they were making a World Cup song for Spain, a la New Order.
The band have followed up with another sport themed video for new track ‘The Club’, this time seeing the girls take to the ski slopes (and a jet ski or two) with fun, as ever, at the forefront of the output.
When speaking to Stereogum, the band said: “When we wrote ‘The Club’ and first listened to it we couldn’t believe that we hadn’t write it before and that we hadn’t been listening to it for years. A friend said that it is more Hinds than Hinds themselves hahah. That’s why we chose putting it as the track 1 of the album. From now on it’s our presentation card”.
The new album I Don’t Run is out on April 6th via Lucky Number and has already been previewed by ‘New For You’, but ‘The Club’ feels more akin to the band’s trajectory.
If they keep making indie-pop hits like this they’ll be leaving not only their native Madrid but most likely their native planet as they head for the stars.