Gibson guitars have teamed up with Amped to offer up free guitar lessons for the next three months to promote self-isolation and social distancing amid the global coronavirus pandemic.
The partnership is between the guitar giant’s charitable foundation Gibson Gives, instrument seller Sweetwater, and Amped Guitar Learning which is a premium membership to the Amped Guitar that is being offered up for free for the next three months to help rookie guitar players make that next step.
What makes the Amped Guitar app different to other learning applications is that it not only does allow users to improve their guitar skills, but it uses a technology based on Audio Augmented Reality that “listens to your playing and instinctively adapts the lesson.” The premium membership offers hundreds of lessons across various genres and includes songs by the likes of The Beatles, Tom Petty, Eric Clapton and Dolly Parton.
Gibson CEO James ‘JC’ Curleigh’ said on the venture: “In these unprecedented and uncertain times, we all could use a little inspiration for each other and for ourselves. With Gibson Gives, Sweetwater, and Amped, we are literally providing that inspiration and opportunity for anyone who loves music and has always wanted to learn to play guitar.”
Amped CEO Daniel Katzenellenbogen added, “For us, this is like one giant love letter to anyone wanting to learn and we’re proud to team up with Gibson and Sweetwater to help people learn guitar.”
The Amped Guitar app is currently available worldwide for iOS via the Apple App Store. It is set to be available for Android in the coming months with the free subscriptions available now.
This move follows on from Fender offering 500,000 free subscriptions to it’s Fender Play platform last week. The offer proved so popular that Fender extended the free subscription to the first 500,000 people who signed up. Fender’s statement read: “We’re all going to be spending more time inside—so we might as well make some noise. With everything happening in the world, music has the power to connect us,” before adding: “We want to do our part to see you through…”