East India Youth unveils ‘unsettling’ Beaming White video
William Doyle aka East India Youth is fast becoming one of this country’s most intriguing pop stars and his new video for the single ‘Beaming White’ does little to quash that reputation.
The track is taken from Doyle’s second album Culture of Volume, which was released on XL Recordings last month.
We have a sneaky suspicion that the change of label may have contributed to the slightly sleeker sound on the new record, but it has certainly not taken away any of the potency from this artist’s encapsulating work.
Produced by Chance Fyffe, the video is simple but effective, drawing on the track’s lyrics, which paint pictures of enveloping limbs.
Those pictures have now been brought into reality, however, and the result is the kind of unsettling ‘Beaming White’ video, which you can see below.