Dream Wife share new animated video for ‘Hey Heartbreaker’
Dream Wife are gearing up to the release of their long-awaited self-titled debut album which will be released later this month on January 26th through Lucky Number.
Today, they share new single ‘Hey Heartbreaker’ alongside an incredible video animated and directed by Joe Prytherch, more widely known by his moniker Mason London and his role as the former art director of Boiler Room.
Envisioning a dystopian near-future depicting the band as robot performers held in a sleazy bar against their will, Prytherch’s imaginative direction and distinct art style is extraordinary. Taking loose inspiration from Anime, and the acclaimed Akira, the Robo-Dream Wife’s performance and breakneck escape offers a substantive and incredibly cinematic music video.
“We were super excited to work with Mason London to bring the world of Hey! Heartbreaker to life,” the band said in a statement. “Collaboration is integral in our approach to Dream Wife, and we encourage different creative ideas and paths to mix with our own vision.
“It’s uncanny to watch these mechanical, parallel versions of ourselves rock out and then break out. We like to think that in another reality our robot versions are continuing their adventures; perhaps in the forest, perhaps plotting for a robot revolution, perhaps playing wild, secret rock shows to other robos.”