Dev Hynes, AKA Blood Orange, released a shirt on June 2nd “to raise money and awareness” for funds and organisations involved in America’s nationwide protests and has since revealed that the T-shirt, which was on sale for 48 hours, has managed to staggeringly raise over half a million dollars.
The T-shirt features the powerful statement “if you love black culture protect black lives”, as well as the Blood Orange logo layered over that of Brain Dead who are the LA-based clothing brand and creative collective that collaborated with Hynes on the design.
All of the proceeds from sales will be going to The Movement For Black Lives, as well as The LGBTQ Freedom Fund, who are also helping to provide bail for protesters.
In a statement posted to Instagram along with the announcement of the tremendous funds raised, Hynes noted: “Never doubt your self-worth, let it be known what can be done by a community that truly deeply cares.”
Adding: “It infuriates me seeing large companies (yes your favourite brands that throw an image from black culture on a tee and charge you an arm and a leg to fund moral questioning defence contractors) and artists that have mined and pulled from black culture idly letting time go by and quite literally doing the bare minimum just to save face.”
“They should be embarrassed and ashamed. We are all smarter than this and we see right through it, and I refuse to tolerate this anymore. Will be posting links in my stories to more means re: action.”
Check out his post in full, below.