David Bowie, across his long and illustrious creative career, has explored a lot of different avenues—a myriad of film and musical performances and most of them brilliant. One of those of performances and, quite possibly one of the most ludicrous we’ve found, is the time he appeared in an advertisement for an ice lolly called ‘Luv’ which, to add to the surreal nature of the scenario, was directed by acclaimed auteur Ridley Scott.
First things first, let’s talk about the lolly. The Lyons Maid venture was created to rival the ‘Fab’ lolly, which, of course, is still available today, and it was an ice lolly covered in chocolate and sprinkles. The product was marketed at young girls and so had the added bonus of being sold with ‘pop cards’ which attached to the packaging and were perfect for collecting.
However, in 1969, David Bowie wasn’t exactly the icon we all know today. His debut LP, David Bowie, flopped in the charts and, at the time of recording this commercial, he was still pursuing roles in film and television alongside his music aspirations.
It appears that director Ridley Scott spotted the potential of Bowie and decided to cast him in the advert to essentially pretend to be the young musician he would later become, as well as rushing up the bus steps with pure, unbridled excitement for this ice cream (around the seven-second mark). In another nugget of random Bowie facts, the young singer even went on to audition for a Kit Kat advert as well.
While many critically acclaimed artists have pursued the more lucrative side of mainstream commercial gina, Bowie could enjoy the added bonus of working alongside Ridley Scott who was driving the artistic character of this ice-lolly advert. Scott, who famously helmed iconic films such as Alien and Blade Runner, would later involve Bowie on the score of his Matt Damon hit The Martian, as well as directing some show-stopping flicks.
But before all that, before the Oscar, before the platinum albums, it was all about one thing: ‘Luv’ ice lollies from Lyons Maid.