Cinemas issues strict rules to those attending ‘A Minecraft Movie’ screenings to combat Tik-Tok trend
A number of British cinemas have laid out strict instructions to those attending screenings of A Minecraft Movie, starring Jack Black and Jason Momoa.
Since its release on April 4th, A Minecraft Movie has already become a box office sensation. However, social media has been ablaze with footage of those who have bought tickets for screenings engaging in unsavoury behaviour, such as shouting at key moments in the film to capitalise upon Tik-Tok trends.
In an attempt to deter viewers from following online trends, Cineworld in Oxfordshire has issued a sign warning cinema-goers they will be ejected without a refund if they don’t follow traditional etiquette in the theatre.
The sign reads: “Any form of anti-social behavior, especially anything that may disturb other guests such as loud screaming, clapping and shouting will not be tolerated. Anyone who is found to be acting in this manner will be removed from the screening and not entitled to a refund.”
Meanwhile, Reel Cinemas issued the following statement: “To ensure everyone has the best possible cinema experience, we’re increasing our monitoring of screens during performances. Disruptive behaviour, including taking part in TikTok trends, before, during, or after a screening will not be tolerated. Anyone causing disruption will be asked to leave, and where necessary, the police will be called.”
Additionally, the Glasgow Times reported that a local cinema in the Scottish city told those attending screenings of the film: “We would like to remind everyone to please be respectful to those around them by not making noise nor being on their phones during any movie. Failure to do so may result in ejection from the cinema.”
A Minecraft Movie grossed $157 million domestically in the United States on its opening weekend, representing the most successful opening weekend for a movie adaptation of a video game in history.
This record was previously held by The Super Mario Bros Movie, also starring Jack Black, which grossed $146 million domestically over the first three days. The Mario movie opened on a Wednesday to the Easter holiday, with its five-day total being $204 million, leading it to gross over $1.3 billion worldwide and becoming the second highest-grossing film of 2023 after Barbie.
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