In this time of unprecedented global disruption, a lot of upcoming films have been forced to postpone their release dates due to health hazards and safety measures. One of them is Christopher Nolan’s new project Tenet.
Tenet, a $200 million budget movie, was scheduled to arrive in cinemas on July 17 but due to the pandemic and the indefinite closure of public screenings, it was pushed back by two weeks and postponed until July 31. However, with the worsening of the pandemic and exponentially rising cases, the film’s release date has been pushed back again. Tenet is going to be released in theatres on August 12.
A spokesperson from Warner Bros. made this statement regarding the new market strategy for the project: “Warner Bros. is committed to bringing Tenet to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time.”
Adding: “In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.”
If public health conditions keep getting worse, the release date of Tenet can be pushed back further as the studio has decided that they prefer releasing the movie on the big screen rather than online streaming platforms.