We’re dipping into the Far Out Magazine vault to look back at one of the less flattering moments of Bob Dylan’s illustrious career. The moment Dylan, the Nobel Prize winner, took part in a Victoria’s Secret commercial from 2004.
Bob Dylan has never been afraid to upset his fans, whether he was plugging in to “go electric” or giving evangelical sermons during the middle of his sets, he was never shy to follow his own nouse above everything else. It’s what led him to his only flirtation with commercials.
It can feel strange to see an artist who held his values and his credibility in such high regard give himself over to commercial projects. But then again, artists have got to eat too, so we can understand why these kinds of opportunities are taken when they present themselves. But something about Dylan and Victoria’s secret just doesn’t feel right.
Dylan had already licensed his song ‘Love Sick’ to Victoria’s Secret and had even lent his vocals to an Apple advert back in 2000 before he took part in the commercial. While songs being used for adverts are commonplace, it’s very rare you see such an idol in such circumstances.
To see such a figure of high literary esteem peddling lingerie is a strange sight for all involved, but perhaps we all should have been paying attention as nearly 40 years prior to the Victoria’s Secret commercial, Dylan once said he would never sell-out unless it was for “ladies undergarments”.
Dylan has, of course, not always played by the rule of the non-conformist artiste. Often finding himself looking for attention or perhaps, more importantly, some more funds for his bank account, Dylan has never shied away from cashing in on his iconography. It doesn’t make it any less painful to watch but perhaps Dylan is just living up to his legend.
He always was a rule-breaker, why not break the ones about selling-out too? Watch Bob Dylan’s painful Victoria’s Secret commercial below: