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(Credit: Laura Allard-Fleischl / Press)

Black Honey share new video for 'Fire'

Brighton alt-rockers Black Honey have shared a new video for their album cut ‘Fire’, the penultimate track from the band’s second LP Written & Directed.

“Every woman or marginalised person has a fire in them even if it’s just a tiny flame,” singer Izzy Phillips says about the song. “I wanted this song to feel like a war song to listen to that flame and fight for it with no apologies. The video is the first character animation we have made and has been a dream of mine for a long time. We created characters that represented different people from different worlds who are all part of one greater story and are connected by their inner flame.”

‘Fire’ is all about the build, gently easing you in with some strummed acoustic guitar and gently sung vocals before the chorus bursts to live with clanging percussion and funky horn lines, expanding the band’s sonic palette beyond distorted guitars. The lyrics, however, hit you immediately between the eyes: “I’m not yours, don’t belong to you/It’s my body I can make the rules/I can do what I want to”. Calling the song “feminist” or “strong” just seems patronising, so instead, I’ll just use the term “badass” since that carries the same weight without falling into doofy banalities.

The video itself is an awesome animated callback to classic Warner Bros. and Hanna-Barbera cartoons. Just like those classic cartoons, the ‘Fire’ video can be a bit hackneyed and cliched at time, with the goofiness and humour of the animation not quite gelling with the more serious message it’s trying to convey, but that’s fine. It’s still a visually eye-catching experience and a supremely cool alternative to the more basic indie rock videos we tend to see.

Check out the video for ‘Fire’ down below.

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