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Billie Eilish drops new video for single 'NDA'

Billie Eilish - 'Happier Than Ever'
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Billie Eilish has released the latest preview of her upcoming second LP Happier Than Ever with the new single ‘NDA’.

It’s official: Billie Eilish is one of the biggest pop stars in the world. Not that anyone had any doubts, considering her previous success and near-ubiquitous status in pop culture, but the fact that ‘NDA’ can grab over two million views in just a few hours, especially considering that most of her American audience were sleeping when it was released, is a sure sign as any that Eilish is on top of the pop music mountain.

Who would her competition even be? BTS, who likely have a larger global reach and more feverish and devoted fanbase, also released a new video last night, ‘Permission to Dance’, which obtained over 40 million views in about ten hours. ‘NDA’ hasn’t quite gotten those numbers, but I wouldn’t be surprised if it happened sooner rather than later. As in “within in the next few hours” sooner.

So the hype is all well and good, but is the song any good? Well, if you like Eilish’s stark and shadowy version of electro-pop, then yeah, it’s good. There are some fun new sounds to catch on to like the zither-esque plucks and larger reliance on autotune the adds a different tone to Eilish’s near-whisper. Musically it’s closer to goth-pop than Eilish’s previous single from Happier Than Ever, but stylistically it stays in the same sonic sandbox.

Lyrically, ‘NDA’ confronts the difficulties that come with fame, especially regarding romance. Having people over requires them to sign NDA’s because a pair of loose lips can kickstart the gossip train. Eilish doesn’t need this chump, whoever he is, because she’s more focused on how she got to this state in the first place. Fame, and all the strings that come attached, are stifling, to the point where she can’t even go outside. Maybe it’s time for a new career.

Of course, Eilish isn’t getting out of the pop music game just yet. Happier Than Ever will be released later this month, it will be huge, it will get great reviews, and the stardom express will fire up all over again. Eilish has been candid about the negative effects When We Fall Asleep, Where Do We Go? has had on her physical and mental health, and those themes have certainly informed her new material. Here’s hoping that she has some better coping mechanisms, or is in a better place, for when Happier Than Ever comes out, because the relief she seems to be wishing for in ‘NDA’ is going to be nowhere in sight for a while.

Check out the video for ‘NDA’ down below. Happier Than Ever is set for a July 30 release.

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