The track coincides with ‘Juneteenth’, an unofficial American holiday which celebrates the moment Union army general Gordon Granger revealed that on June 19, 1865, all slaves were now free. The timing of the anniversary has coincided with the fast-growing Black Lives Matter movement which has been sparked recent killings of George Floyd, Tony McDade, Sean Reed, Breonna Taylor, Ahmaud Arbery and more.
Beyoncé, who has been outspoken amid the current racial tensions, has also released an online directory which focuses on Black-owned artists and other businesses through her BeyGOOD charity. All proceeds from the new song will benefit BeyGOOD’s Black Business Impact Fund.
The latest donation and charitable moves follows her decision to join the many high-profile figures attempted to aid the struggle and has donated $6 million (£4.8m) donation to coronavirus relief.
The singer has revealed that her BeyGOOD Foundation has launched a brand new initiative which will attempt to provide financial relief and assistance to essential workers during the COVID-19 pandemic.
The foundation will join forces with Jack Dorsey’s ‘Start Small’ initiative to help local community based organisations. Some of the donation will also be put toward the UCLA, and the National Alliance in Mental Illness.
“Communities of colour are suffering by epic proportions due to the COVID-19 pandemic,” a statement from the foundation reads. “Many Families live in underserved areas that make it harder to practice social distancing. Communities that were already lacking funds for education, health and housing are now faced with alarming infection rates and fatalities. And these communities lack access to testing and equitable healthcare.”
“In our major cities, African-Americans comprise a disproportionate number of workers in these indispensable occupations, and they will need mental health support and personal wellness care, including testing and medical services, food supplies and food deliveries, both during and after the crisis,” the BeyGOOD Foundation said in a statement.
According to Rolling Stone, the funds sent towards UCLA will go toward their COVID-19 Care Package that “includes resources and tools designed to lift moods and ease anxiety and depression” during the pandemic.