Bandcamp to donate 100% of profits for 24 hours in aid of “racial justice, equality and change”
Music platform Bandcamp has announced their plans to team up with the NAACP Legal Defense Fund who they will be donating 100% of their profits to on June 17.
The bold move was inspired by the ongoing worldwide protests following George Floyd’s murder at the hands of white police officer Derek Chauvin. The date also marks the anniversary of enslaved African Americans being informed of their liberation in the former Confederate States of America in 1865.
In a post on Bandcamp’s website, the platform’s co-founder Ethan Diamond has said: “The recent killings of George Floyd, Tony McDade, Sean Reed, Breonna Taylor, Ahmaud Arbery and the ongoing state-sanctioned violence against black people in the US and around the world are horrific tragedies. We stand with those rightfully demanding justice, equality, and change, and people of color everywhere who live with racism every single day, including many of our fellow employees and artists and fans in the Bandcamp community.”
Diamond continued: “The current moment is part of a long-standing, widespread, and entrenched system of structural oppression of people of colour, and real progress requires a sustained and sincere commitment to political, social, and economic racial justice and change. We’ll continue to promote diversity and opportunity through our mission to support artists, the products we build to empower them, who we promote through the Bandcamp Daily, our relationships with local artists and organizations through our Oakland space, how we operate as a team, and who and how we hire.”
100% of Bandcamp’s share of sales made throughout the entirety of June 17 will be donated to The NAACP Legal Defense Fund, a legal organisation that fights for racial justice through litigation, advocacy, and public education.
In addition, the site has announced that they will also be allocating an additional $30,000 per year to partner with racial justice organisations and to create opportunities for people of colour.