Award-winning film producer Leila Djansi is protesting the decision of Film Producers Association of Ghana (FIPAG) tagging their films as ‘Ghollywood’.
Richard Boateng, the President for Film Directors Guild of Ghana, spearheaded the rebrand in a bid to replicate the mainstream success achieved by ‘Hollywood’, India’s ‘Bollywood’ and the lesser known ‘Nollywood’ of Nigeria.
However, Djansi, who is a Ghanaian filmmaker based in the US, has criticised the move and demanded that her films never be branded – or even considered – Ghollywood.
Her disapproval has been echoed by the hugely popular actor and comedian, Kwaku Sintim-Misa, who said: “GHOLLYWOOD This name should be considered a CRIME,” in a post on social media before adding: “How can you be in the CREATIVE arts industry and come up with a name that lucks [sic] ORIGINALITY. Creative people ORIGINATE they don’t IMITATE.”
This name should be considered a CRIME. How can you be in the CREATIVE arts industry and come up with a name that lucks ORIGINALITY. Creative people ORIGINATE they don’t IMITATE.
— Kwaku Sintim-Misa (@KSM_Kwaku_Misa) July 17, 2018
Fellow actor, Lydia Forson then reshared KSM’s tweet in what seems like an apparent agreement with the initial sentiments.
— miss forson (@lydiaforson) July 17, 2018
Djansi is a hugely respected filmmaker and, in 2010, her debut feature I Sing of a Well was nominated for 11 African Movie Academy Awards before eventually winning Best Sound, Best Costume and the Jury Special Award for Over-All Best Film.
According to a description on ‘Africa Our Africa’, the rebranding is stated as: “Following in the footsteps of Nigeria, Ghana also has a thriving film industry referred to as Ghollywood.
“Since the early 1980s, formally untrained people of various backgrounds took ordinary video cameras, wrote brief scripts, assembled actors and produced full feature films which became successful in Ghana.
“With help from the GFIC (Ghana Film Industry Corporation) the industry gradually grew in quality and in quantity, releasing an average of 50 video movies per year since the 1990s. Famous actors from Ghollywood include Van Vicker, Kofi Ajorlolo, Nadia Buari and Jackie Appiah.”