So it has happened and Apple, the colossus of the tech industry, has entered the Streaming market. They have launched with the help of Drake and other artists a new app that combines a streaming service with a music video library and 24/7 radio station (Beats 1) with Zane Lowe.
The service is likely to rival Tidal and Spotify but unlike Spotify does not have a free service to lure customers in. It is still faaar too early to tell whether this will be a success or not, but just try and remember the last Apple failure. Yep, thought so?
Apple said the service would launch in more than 100 countries on 30 June, and would cost $9.99 (£6.50) per month in the US for one person – the same as Spotify – or $14.99 for families containing up to six people.
Users do not need to pay to listen to Beats 1.
The Music app will initially be restricted to iOS, Windows PCs and Mac computers, but will extend to Android phones and Apple TVs later in the year.