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Adidas team up with Slowthai for partnership with Abbey Road Studios


Adidas has today announced a new partnership with Abbey Road Studios, which has the backing of Slowthai, Beabadoobee and Berwyn.

The project aims to discover emerging talent and allow them to work in the most famous recording studios in the world with the guidance of some of the UK’s brightest current artists.

If you’re between 18-30 and based in the UK, all you need to do is submit one track, plus a link to an active artist profile for a panel of industry experts to review. The deadline is on July 13th, so there’s no time like the present.

Chris Walsh, VP Adidas North Europe, said: “When you think of great music in the UK it’s impossible to not think of Abbey Road Studios and the incredible artists who have recorded, performed, and created there. Working together, we want to open up this unique space and give Londoners an opportunity to see the possibilities to start their own stories.”

Meanwhile, Isabel Garvey, Managing Director, Abbey Road Studios, commented: “We are excited to be launching this new partnership with Adidas, a brand that shares Abbey Road’s passion for inspiring and nurturing new talent. We look forward to developing opportunities that will enable emerging artists and help shape the future for the next generation of creatives.”

The partnership is in conjunction with the Adidas Originals iconic Forum silhouette launch, with Slowthai, Beabadoobee, and Berwyn all featuring in the campaign.