Has cereal ever been cooler? The Rolling Stones provide a jingle for Kelloggs’ Rice Krispies in 1964
We’ve dug deep into the Far Out Magazine vault to bring you one of the coolest adverts we have ever seen. It features The Rolling Stones performing a quite incredible jingle for Kelloggs’ Rice Krispies from back in 1964.
The Rolling Stones are quite well versed in the idea of merchandise, for many decades now you have been able to buy all manner of memorabilia accompanied with The Rolling Stones logo. This is the moment that they first commercialised their music.
We’ve all become accustomed to the colourful and chipper adverts which accompany brands like Kelloggs. They normally archetypal moments of family fun and frolics, all bound together by a mutual adoration for breakfast goods. In this 1964 advert, however, the archetype is thrown out of the window in favour of the burgeoning talent of The Rolling Stones.
The band recorded the jingle shortly after their formation and its lyrics are credited to founding member Brian Jones who wrote the track. Maybe not necessarily up there with his best, the song still swings and swirls as any great Stones song does.
It was recorded in 1963 and features some incredible lyrics like: “Wake up in the morning there’s a snap around the place / Wake up in the morning there’s a crackle in your face / Wake up in the morning there’s a pop that really says “Rice Krispies for you and you and you” / Pour on the milk and listen to the snap that says “It’s nice”,” – the kind of lyrics that in 1964 would have likely caused a stir.
Without the invention of the internet, this jingle would have likely died out in the memories of those who first saw it. But that would’ve denied us one of the coolest cereal adverts ever. And who could deny anyone that?