How companies in the UK promote themselves through festivals
It seems that there is a music festival taking place on almost every weekend during the summer in the UK. Back when Glastonbury and Reading and Leeds were the only really huge summer events, not many would predict that the humble music festival world grow from a bit of fun in a field to an ultra-successful multi-million pound industry that draws visitors from all over the world. There now seems to be a music festival for pretty much every genre, sub culture and type of music, whether it’s the massive dance and EDM extravaganza that is Creamfields or the relaxed, folky outing that is Kendal Calling, every taste is covered.
Music festivals have become big business and companies are willing to splash the cash to sponsor events and get their message in front of what is effectively a gigantic captive audience. Whether it’s someone like Red Bull jumping on the festival bandwagon and offering free energy drinks to grow their image or a local cider maker trying to get some recognition, the association with consumer goods and having a good time has become the norm. Reading and Leeds were once the Carling Reading and Leeds festivals, with the lager brand paying a small fortune to not only sponsor the event but sell their products inside the campsites and next to festival stages. Richard Branson’s Virgin brand even kicked off their own festival which is still going strong. V festival is now in its 22nd year and is known to be extremely commercial, with the Virgin brand plastered everywhere and partner companies welcomed into the arena to share their message with fans.
With Glastonbury out of the way and events like Wireless, Creamfields, Reading and Leeds, V, T in the Park and the Isle of Wight Festival around the corner, many brands are starting to plan their summer promotions and build a strategy to ensure maximum visibility at many major and more low-key UK music events. One brand that is certainly providing something a bit different however is online gaming provider Wink Bingo.
Their comically titled ‘Winkstonbury’ event took place throughout June and offered players up to £12,000 in bonuses, with ‘Main Stage’, ‘The Headliners’ and ‘The After Party’ themed games being held over three weekends. The festival theme is continuing throughout the summer on the Wink Bingo website, with some fun festival survival tips and further themed games helping Wink Bingo to get more festival fans involved in their fun and thriving online community. Wink’s big bonuses aren’t just a summer flash in the pan however, with huge weekly jackpots in fun-filled games that suit every budget.
If you haven’t managed to bag a ticket to one of the ‘big’ summer festivals, then don’t be too disappointed. Many smaller festivals are hidden throughout the UK, with some even offering free entry. There is a great list of almost every festival of the summer right here, so keep an eye out for something close to you. Why not get ready for a bit of dancing in the sun by putting on your favourite tunes and enjoying some themed bingo over Wink Bingo?