In the run up to the release of their new album Humanz, this week also sees Gorillaz launch a mixed reality app, allowing fans a glimpse inside the weird and wonderful virtual universe and take their tag as The World’s Most Successful Virtual Band to the next extreme.
Pushing the boundaries of technology, the Gorillaz App will allow fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House.
To celebrate the release of the new album, fans will be invited – via the app – to the ‘Humanz House Party’, an exclusive worldwide listening event which will allow fans to hear the new album in full for the first time. The Humanz House Party will be the largest ever geo specific listening experience bringing people together across 500 locations, from Tokyo to Santiago.
Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time.
Gorillaz will headline the recently announced, sold-out Demon Dayz Festival at Dreamland Margate on 10th June. Full details of dates scheduled for later in the year, will be announced soon.